PRESS INFORMATION, 2020-08-01
Manila, Philippines, August 1, 2020 - At last, you can now buy your KTM motorcycle at Lazada.
At last, you can now buy your KTM motorcycle at Lazada.
As the first motorcycle brand to be on the eCommerce giant in the Philippines, KTM fans and enthusiasts can now conveniently reserve a KTM motorcycle anytime, anywhere. And upon the brand’s inception on the platform in October 2019, Lazada has visibly become one of the fastest-growing frontiers in selling motorcycles online.
Clockwise: Carl Decloedt (VP, General Enterprise Head of KTM Philippines), Bimbo Isidro (Training Manager of KTM Philippines, Richard Fabian (KTM 200 Duke Winner of Lazada Slash It), Nani Juarez (Aftersales & Logistics Head of KTM Philippines, Dino Santos (President & COO of KTM Philippines), Carlos Barrera (COO of Lazada Philippines), Raphael Rapi (Head of Motors Category of Lazada Philippines), Ana Lumban (Marketing Head of KTM Philippines)
As a celebration of this partnership, KTM sponsored a KTM 200 Duke motorcycle that was raffled off last 11.11 via Price Slash (which generated at least 100,000 slashes), promoting the brand inside and outside of Lazada.
Richard Fabian (KTM 200 Duke Winner of Lazada Slash It)
Aside from this, Filipino Lazada shoppers have also begun to understand the concept of Reservation Vouchers and placed pre-orders online of the upcoming and much-anticipated models such as the 390 Adventure. To date, KTM has successfully fulfilled motorcycle sales with the help of the platform. This convenient setup is also a timely business and customer solution to the pandemic.
From L-R: Carlos Barrera (COO of Lazada Philippines), Richard Fabian (KTM 200 Duke Winner of Lazada Slash It), Dino Santos (President & COO of KTM Philippines)
“With the onset of the new normal, we at KTM Philippines have always strived to adapt. This is also aligned with our group’s mindset where we aim to dictate rather than conform. Thus, we’re extremely proud to be the first motorcycle brand to be on Lazada. Our KTM LazMall isn’t just an eCommerce platform - it’s the way of the future,” shared Dino Santos, President and COO of Adventure Cycle Philippines, Inc.
“Lazada's partnership with KTM demonstrates our commitment in serving the Filipino community, by providing access to a wide range of products that cater to the diverse lifestyle needs of our consumers,” said Carlos Barrera, Chief Operating Officer of Lazada Philippines.